HOW TO CHARGE A DECENT PRICE FOR YOUR WORK
Pricing in small businesses is always an acute issue and not only at the very early stage of a project. Experienced freelancers and entrepreneurs also wonder how well they have rated themselves. The reason for doubts is very deep, so we asked the psychotherapist Irina Rokotova to tell about this. Irina works with excessive self-criticism, self-doubt, procrastination, “impostor syndrome” and helps people find and master their strengths, cultivate natural self-confidence, and do what they really wanted in life.
There are traditionally a lot of emotions around this topic. Shame, confusion, doubt, insecurity, guilt, not understanding how to talk about it, and so on.
In general, it all boils down to two problems:
- Difficulties in evaluating your work ;
- A lack of the right to want something for yourself.
WHY DON’T WE KNOW HOW MUCH WE COST
These problems can be viewed in two aspects.
First, it is the idea of sacrifice and disinterestedness, the correctness of the position to be on the sidelines, and the preference of other people’s interests to their own. This idea has a pronounced gender character – it is mainly a “female” topic, I have not met men who are concerned with such issues.
Second, the right to evaluate (and value) one’s work is delegated to another. “From the outside, it is better to know”, “people know better”, “who I am to judge this” are very common internal attitudes. For some reason, this does not prevent you from criticizing your work – with this, usually, everything is fine, it is even encouraged: to be modest, to see your shortcomings, to work on them to the point of exhaustion and never get enough results – all this is included in the set of virtues of the “good girl “.
It is understandable why a man, and a woman in particular when it becomes necessary to name a price that corresponds to her interests and her ideas about the quality of her work, experience so many difficult emotions: she just feels bad. Wrong, selfish, immodest, who understands a lot about herself, trying to sell an imperfect work – you can substitute your own version.
If we add here that many of us break the sense of our own worth – by ridicule, challenging achievements, looking for mistakes (often completely insignificant), imposing rude modesty (“what you think of yourself”), accusing us of what we are not guilty, it becomes clear that this place is often injured. The word “break” is not accidental. There is a lot of pain, disappointment, resentment, feelings of injustice, fear of facing condemnation again, self-doubt. And this explains why there are so many violent emotions around the simple question: “How much does it cost?” To be honest, I sometimes wonder how people generally start and continue to do something, despite what is happening inside them.
With that said, we can still congratulate ourselves on the fact that we have not abandoned the desire to receive worthy for our work.
HOW TO START EVALUATING
If it is really difficult to assess your work, you should contact a therapist or psychologist whom you trust. I really believe that working with the psychologist who is right for you is one of the best investments in yourself. If everything goes right, you will pick up a lot of tails on this topic, and the quality of life will improve systematically. Another thing is that sometimes suitable psychologists are far from the first attempt, and this, of course, can be expensive.
If you want to handle it yourself, I offer several points of view from which you can consider the situation of setting a price.
We bring together debit with credit. Within yourself, you pronounce the price and listen to yourself: are you in the red or in the black right now? We’re kind of about business, and our task is to make a profit. The profit can be very diverse, and by asking yourself such a “general” question, you will allow the unconscious itself to weigh the pros and cons and give a simple answer – yes or no. If so, everything is fine. If not, without going into details, take a larger number, repeat the cycle. Until you feel that you are profitable. Perhaps the procedure will have to be repeated after some time of running the price.
Practice setting a price
Make a volitional decision – your product or service costs so much. And you save yourself from having to think about this topic once again. And then, with bated breath, with bending knees, with the expectation that the client will turn around and leave, you appoint her. You can guarantee that for the hundredth time you will just get used to it.
Pay dearly for a similar service
At one time, it helped me a lot to raise the price of my consultations by contacting my colleagues as a client, who took much more. 🙂
Measure the price of something important to you
In paying for kindergarten, textbooks for the child, new shoes. In a laptop – if it needs to be changed. On vacation days, parts of the ticket. In manicures, pedicures, haircuts. Petrol/metro passes. This builds into the general level of prices, helps to correlate the cost of your service with others, and at the same time motivates.
Ask yourself: would you like to live with your current income level all your life?
If not, how many years do you agree to live with that income? Five years, a year, three months, a week? The answer is the time after which the price will still have to be raised. And you can decide for yourself what you or your product lacks to do it.